The app for working families · by Mngd

Your job and your family
collide every week.
THELMA works the seam.

WORK

Board call, 3:00

HOME

Parent conference, 3:00

Parse-and-remind apps read your inbox and hand you a tidier to-do list. THELMA plans the week around what she finds — the meal plan already knows who’s traveling, the gift is picked, linked, and one tap from done (not just remembered), and every person in the household gets their own morning, not a shared calendar. The load doesn’t arrive in a nicer format. It leaves.

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The everyday, over text — forward her an email, snap her a flyer, reply “1 and 3.” Done means done. And behind her, a real platform for the deep work: registries, the family meeting, approvals, your Circle.

Parse-and-remind apps

🔔

Reminder

Early dismissal Friday — 1:00 PM

vs.

THELMA

Friday's early dismissal — already handled. Marcus has the 1pm pickup; I texted him the details and he confirmed ✓. Your 12:30 call still clears it either way. And Jonah's science-fair board is on Thursday's list, so it doesn't become a Friday-morning scramble.

— THELMA, this morning at 7:02 AM

That’s the difference between a slice
and the whole job.

The difference

Generic AI responds when you ask.
THELMA acts before you have to.

THELMA cross-references your calendar against what you told her matters. Early dismissal Friday and your nanny is scheduled for 3pm? She catches it. Date night missing three weeks running? She says something. Liam’s birthday eleven days out with nothing started? She asks.

This is not AI that waits to be useful. This is AI that runs ahead of you — and only pulls you in when it actually needs you.

Let THELMA do what she can do — so you can do what only you can do.

What she handles

Two lives, one person.
She runs both.

She is not a project manager and will never ask you to groom a backlog. She holds your work and your household in the same head, keeps pace in both, and speaks up where they cross.

WORK

Private to you. Never in anyone else’s briefing.

  • Deadlines pulled out of the work email you forward her
  • A Friday wrap: what moved, what stalled, what next week demands
  • When the day is overloaded, she says what to drop — and why
  • Focus time defended on the calendar before it gets eaten

THE SEAM

Where the two collide. Nobody else builds this.

  • The 3:00 board call against the parent conference — caught before the week starts
  • Who takes it, decided and asked, not left on the table
  • Leave-by times so neither side runs late
  • The load split so it stops landing on one of you

    She knows who carried what: pickups, appointments, the admin nobody logs. When it tilts, she says so and reassigns — and the weekly family meeting comes prepped with it, captured, and turned into owners rather than good intentions.

  • Pace across both, so neither one quietly slips

HOME

The whole household, carried end to end.

  • Meals, and a grocery list you can shop on sight
  • Kids’ pickups, school calendars, the camp forms nobody read
  • Gifting, actually solved

    Wishlists that fill themselves — everyone in your Circle keeps their own, so you never guess again. Save anything while you browse with the Save Button, share a registry by link, and she gets ahead of the date instead of reminding you after it.

  • An address book that fills itself

    Your Circle is a living record of everyone in your family’s life — teachers, sitters, grandparents, the parents of your kids’ friends. Ask her for Priya’s address on the spot and she has it, because she has been quietly keeping it current.

How it works · a real week

She taps you on the shoulder.
You just talk back.

She reaches you with a notification you can read in a glance — not an essay you have to open. When you need her, you text, from wherever you already are. No app to open to answer a question.

She reaches you

THELMA2:14 PM

Start the short ribs

Four hours in the slow cooker to land at 6:30.

THELMA7:02 AM

Thursday has a collision

Your 3:00 board call and Harrison's conference. Haskel's afternoon is clear.

THELMA4:58 PM

Leave in 15 for the dentist

Traffic on 59 — Grayson's appointment is 5:40.

Glanceable. Tap for the rest.

You reach her

THELMA

Today · 8:02 AM

Move my 3 to Friday and tell the sitter we need her till 6 Thursday
Both done. Friday 3:00 is clear so I took it, and Rosa confirmed Thursday till 6 ✓ That also clears your conference conflict — want me to tell Haskel he's off the hook?
yes
Told him.

A photo is enough

THELMA

Monday · 9:14 AM

[photo of the camp packet]
Got it — Camp Olympia, June 8–14. Three dates on your calendar, and the medical form is due May 1. I put it on your list with the link. Deposit's $150 by April 15 — want a reminder the week before?
yes please

Work stays yours

THELMA

Thursday · 4:41 PM

work: redlines to legal by Tuesday
On your work list, due Tuesday. Haskel won't see it. Tuesday's tight — you've got the 9:00 and the pickup. Want me to hold 7–8:30 AM for it?
do it
Blocked. I'll nudge you Monday night if it hasn't moved.

What she won’t do

She never acts
behind your back.

Help you can’t trust is just more work. THELMA is powerful on purpose — and bounded on purpose. The big moves are always yours.

She asks before she sends

Emails, RSVPs, texts to other people — nothing leaves your household until you approve the exact message. THELMA drafts; you decide.

She never spends your money

THELMA doesn't complete purchases — she finds the thing, links it, and lines it up so buying takes one tap. The checkout is always yours.

She never touches your real calendar

THELMA writes only to a calendar she keeps, clearly marked as hers. Your work and personal calendars are read-only to her — never edited.

Your data is never sold or trained on

Not sold, not shared for advertising, never used to train AI models. Forwarded emails and photos are deleted after 30 days.

You control who sees what

Every person you invite gets only the access you grant. Surprise gifts stay hidden from the recipient. Caregivers see only their hours.

Yours to take with you — or erase

Export everything in one file, any time. Or delete your entire household permanently, with one action. No hidden copies.

Join the waitlist

Your family deserves
better than generic.

A small group of families is using THELMA now. Join the waitlist and we’ll reach out personally when your spot opens.

Request early access →

No credit card. No spam. We’ll reach out personally when your spot opens.

Built for the life
you’re already running.